About Me

With a passion for writing that emerged from the need to express myself, I befriended words and the magical realm of books much before I’d even made my first friend at school. Writing has been a friend I have grown up with, sought comfort in and a means to challenge every little hurdle that came my way. What started as a means of self-expression evolved into a dynamic career spanning journalism, creative writing and digital storytelling.

Armed with a Master’s degree in Journalism and Communication, I began my professional journey as a Reuters journalist, refining my ability to craft compelling narratives with precision. Later, I transitioned into creative writing and digital content, leading social media and content strategy at a digital marketing agency in Dubai for over five years. Managing social accounts across sectors like healthcare, food, fitness, travel, and the government has honed my expertise in content writing, editing, marketing, social media management and analytics.

A firm believer in lifelong learning, I continuously seek new ways to refine my craft. I recently earned my TEFL certification, reinforcing my passion for language and communication. Whether it’s journalism, digital content, or social media strategy, I thrive on storytelling that informs, engages, and inspires.

If you’re looking for a writer who brings creativity, dedication, and strategic insight to the table, let’s connect!

My core competencies include but are not limited to:

Content Strategy & Leadership

Proven ability to develop and execute data-driven content strategies that align with business goals.

Campaign Planning & Execution

Developing and executing integrated content campaigns for diverse industries.

Cross-Platform Adaptability

Thrives in fast-paced agency and in-house environments, collaborating effectively with teams.

Brand Messaging & Storytelling

Crafting compelling brand narratives that maintain consistency across digital channels.

SEO & Digital Content Optimization

Delivering high-performing content through keyword research, SEO best practices, and trend analysis.

Multi-Format Content Creation

Proficient in writing and producing blogs, social media posts, ad copies, emails, and video scripts.