Script and develop compelling client success stories to position Precor, a premium fitness equipment brand, as a trusted industry leader and introduce it to the UAE market. There was also a need to collaborate with PR firms to get the word about Precor out through well-drafted press releases. 


Successfully brought Precor’s brand story to life in the UAE market by scripting a series of engaging client success stories. These narratives highlighted the real-world impact of Precor’s premium fitness solutions, resonating with regional audiences. Also successfully liaised with PR representatives and journalists to get Precor in tier-1 media.